Our goal is to establish a platform that promotes sustainability in the fashion industry. We want to create a platform that features a variety of unique fashion designers, influencers, and collectors who curate, create, and recycle once loved clothing into the future of streetwear.
Simply put: A platform for sustainable clothing featuring innovative designers
Our goal is to establish a platform that promotes sustainability in the fashion industry. We want to create a platform that features a variety of unique fashion designers, influencers, and collectors who curate, create, and recycle once loved clothing into the future of streetwear.
Simply put: A platform for sustainable clothing featuring innovative designers
LENOVO PLAY
// SCADPro Sponsored Project //
Lenovo Play is a digital | physical experience created to spark interest within minorities for STEAM related careers at a young age with hopes of creating more diversity.
This project was a collaboration with 21 other creatives as well as Lenovo that took over the course of 10 weeks. I was co-lead graphic designer in charge of designing the process book. I also assisted with creating the visual language and aesthetic of the project, the packaging for the final product, and the assets for the presentations and room setting.
// Concept Ideation //
// Process Book Design //
// Visual Language //
// Packaging //
GRAPHIC DESIGN TEAM
Karina Argueta,
Daniel Van Geffen.
THE PROCESS BOOK
Since this was a project directed towards children, my goal was to make the process book and the visual language very colorful and playful. With the collaboration of my fellow illustrators, I was able to fulfill my vision by placing illustrated children playfully coming out of the corners of the pages and posters, as if playing hide and seek, a design choice that was carried through all the way to the final presentation.
FINAL PRESENTATION ASSETS
